Yet there are no absolutes - and that conclusion is, perhaps, the real benefit of this study. When the latter does think about sex, it may be in a more obsessive way. Although on average, the men in our study did report more thoughts about sex than did the women, many of the women reported more sexual thoughts than many of the men. Men had more thoughts about all three of those areas than did women. The scientific attempt to measure thoughts is known to psychologists as " experience sampling ". College students are a good sample to use when attempting to address previous findings, however, because so much sex research has been done with this population. Having sexual thoughts is healthier than not having them. Terri Fisher and her colleagues at Ohio State University, who recently tracked a group of undergraduates females and males between the ages of 18 and 25 as they used a golf-counter to tally their daily thoughts about eating, sleep or sex over the course of a week. Most of us have entertained this idea for long enough to be sceptical. However, rather than merely wonder about whether this is true, stop for a moment to consider how you could — or could not — prove it. They were given a clicker by the researchers and asked to record when they thought about sex or food or sleep. Men, on average, think about sex far less than that much-hyped interval. Journal of Sex Research, 29, A couple of years ago, I was discussing the lack of good research in this area with my Psychology of Human Sexuality students, and indicated that this would be an interesting area in which to do research, if any of them were interested. However, even if they didn't, the fact that they were supposed to be clicking probably made them more aware of their thoughts about their assigned topic than they might otherwise have been, and that would have been reflected in their daily reports.